Beyoncé's pregnancy and Lady Gaga's over-the-top fashion just a few of the Twitter Trends.
By Eric Ditzian
Lady Gaga tweeted about her Little Monsters. Kim Kardashian tweeted about Beyoncé's baby-bump secret. Those Twitter updates and millions more made the 2011 MTV Video Music Awards the most tweeted-about awards show ever.
In total, the VMA Pre-Show and main show drove 10 million tweets, according to newly released numbers for the social-networking site.
That awards-show record was just one that the VMAs shattered. Beyoncé set the record for the most mentions on Twitter per second with 8,868, helping make the show the most-watched broadcast in MTV history, pulling in 12.4 million viewers. Pre-show viewership also set a record, and MTV Digital saw its highest VMA day ever on Sunday with show content attracting 2 million unique visitors, an increase of 33 percent year over year.
Twitter helped make it all happen. As the black-carpet pre-show kicked off inside the JW Marriott in downtown Los Angeles, the trend #whatwillgagawear lit up the social-networking site and became one of the longest running of the night. During the show itself, over half of the worldwide Twitter Trends were connected to the VMAs — and at times they took over eight or nine of the top 10 trends. The trends also included shout-outs to Justin Bieber and Joe Jonas, and the two simple statements, #DemiYouAreBeautiful and BEYONCE IS PREGNANT.
All that attention had an added benefit for the pregnant pop star: Her song "Love on Top" leapt into the iTunes top five after she performed it onstage at the Nokia and revealed her baby bump to the world.
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